Noho Studios, London

Your mission, should you choose to accept it: welcome in a new era of LEGO story-led play. Creator rose to the challenge, using bespoke fabrication, large-format print, and our signature precision installation to build an immersive, one-of-a-kind comic book store - hiding a secret event space inspired by LEGO City Missions: Journey to Mars.

Behind the shelves and panels, children discovered a fully themed mission environment complete with interactive digital screens, hidden passages, mission-alert sirens, and flashing lights. The space brought the new LEGO set to life through real-world role play, letting young explorers step straight into their own Mars-bound storyline.

Client: The Producers.