Bullring & Grand Central Shopping Centres

The ultimate LEGO Friends Hangout touched down in not one but two Birmingham shopping centres for February half-term 2023. Children were invited into the pop-up space to step into the worlds of their favourite LEGO Friends - Nova, Liann, Aliya and Leo.

The experience featured four individual bedroom zones, each designed to reflect a character’s unique personality, complete with themed activities ranging from cooking creations to skateboard design. At the heart of the space, a central build hub brought everyone together, giving guests the chance to get hands-on with their favourite LEGO Friends kits.

Creator handled all fabrication, print production and installation, transforming the concept into a vibrant, character-driven activation built to stand out, withstand high footfall, and spark imagination.

Client: Pretty Green Things